Strong foundations to build on
Brand Identity Design & Strategy
A brand strategy is a plan for what you want your brand to accomplish. When you have that nailed down, it makes everything else fall into place more easily. Your overall brand identity and strategy allows you and your company to attract the right customers at the right time at the right price point.
Consistency and authenticity lead to better customer connections
Brand Strategy = Brand Consistency
Brand Strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only tangible, creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market, your customers, and your staff.
Your brand isn’t just one thing, it’s all the things- all the ways you and your company interact with each other and potentional customers- and what that public, your staff, and customers think of those interactions. It’s how customers react to the visual, tangible elements that represent your brand. Managing them all and working to maximize your position against other brands is understandable quite complex.
That’s brand strategy.
Visual Brand Design
I acknowledge that a strong visual brand identity design is part of the whole strategy package, but I also realize that many companies and solo entrepreneurs are looking to “dip their toes in the water” with smaller a la carte type offerings. I do offer packages of smaller pieces of visual brand identity design such as logo design or visual brand identity systems. You can find more information on all of the packages I offer here:
Designer with a bit more
Certified Brand Strategist
Why do I like strategy and design? First of all, I actually really like people. I was a therapist for over 7 years before I decided on a career change – design with brand strategy is simply the best way for me to combine my love for learning people’s stories with my other love of visual arts. I love solving problems, and I love planning and plotting. I could have written that last sentence about testing, treatment plannng, website design, logo design, OR about brand strategy, so I suppose once you find the skills you like using, the rest just sort of carries over, right?