Brand Archetypes are a way to understand your brand and how to present yourself to your customers- as well as a framework to understand your target customer. They are not the ultimate way to strategize but can be a helpful tool.
Jamie Thomson is a strategic brand designer with 9 years of experience in web and graphic design. This design experience is enhanced with additional training and experience in clinical psychology and in branding to bring you the sensitivity and knowledge necessary to refine your message and reach your target customer.
